Jugaad Innovation – Penguin30
₹399.00
Discover Jugaad Innovation: Learn how frugal Indian solutions can drive success in startups & corporations. Get your copy now!
| Category | Report |
|---|---|
| Publisher | Penguin Random House |
| Language | English |
| Year | 2012 |
| Format | Paperback |
| Tags | Business , Economics , Innovation |
Description
A household word in India, jugaad, and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and around the world, Navi Radjou, Jaideep Prabhu and Simone Ahuja demonstrate the power of this gutsy Indian art of improvising frugal solutions and show how it can be adopted in start-ups and corporations alike.
